How to Make Social Media Work for Your Brand

Do you respond to text messages and emails as soon as possible? Do you offer articles via email to friends and family almost immediately after you’ve had a conversation about any given topic, and is genuinely enthusiastic about making plans for day trips or museum visits? We’re on the same page!

I call this “being engaged,” but this can often translate to “being too much” because many people already have lots to do and it can result in information overload. The key is to find the right balance for your audience.

Make your vision happen

It’s not easy to find time to participate in social media forums, but it’s important to try. If you’re like me and are always working, then you’ll understand when I say that sometimes I’ll go on Twitter binges once a week instead of scheduling posts ahead of time so they roll out steadily. I have to shout out to my Instagram family: thanks for not unfollowing me after I post a flurry of photos from a road trip or a bout of insomnia.

Set time aside every week to promote your brand, whether it’s a promotion you’re running, a small nudge on Twitter, or a variety of captioned photos on Instagram. Learn more about branding. (Note: you’ll notice that I try to use appropriate annotations for brands where possible, but if I’m using a lot of examples, it can make the readability of the post terrible. I’ll do a post on intellectual property soon!)

Use your Apple iPhone® or Android™ phone to download apps so you’re able to respond to customers on the go.  Try an application that schedules your posts ahead of time (Hootsuite, Buffer, and Everypost are helpful) so you can manage your workload more efficiently. Take the time to learn about features built into social media like Twitter and Facebook that will help you see user engagement. Many applications offer tutorials within the program, so take advantage of them!

Some tips for starting out on social media and optimizing your brand’s reach

  • ensure your website is a reflection of your style, aesthetic and approach
  • the landing page of your website needs to be simple and user-friendly
  • check your web host help menu for options to schedule posts and share across social media platforms
  • make a plan every week, learning your audience’s user habits to optimize exposure by subscribing to an analytics software
  • If you’re being paid to promote a service or product or have hired an influencer, ensure your posts adhere to policies such as the FTC and the ASC requiring #ad or #sponsored to appear in the caption.

Engage your audience

  • show support for other businesses and users by sharing the content they publish if you think that your audience could enjoy it
  • Use hashtags and tagging to drive traffic to your page
  • be realistic on how much social media you can handle if you don’t employ someone to do it
  • avoid using your brand’s social media outlets for personal opinions on things like religion and politics unless those topics are part of your business plan
  • build relationships with your audience! Don’t be tempted to “buy a million followers” because these accounts are likely not genuinely interested in what you’re selling

To learn more about social media marketing strategy, branding and styling, contact me for a complimentary consultation.


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